A few years ago, Psychologist Michal Kosinki developed a method to analyze humans, their attitude, politial and religious views, and so on, based on what they like on Facebook, Twitter & co. and use the data to predict their behavior.

When he realized the consequences of his discovery, he warned – too late, as compannies, such as Cambridge Analytica have already adapted it for their customers, such as getting people to vote for Brexit and Trump.

Read more about Kosinki’s discovery, an unethical offer and what happend on dasmagazin.ch (German).